Essay on Anxiety and Sleep Disorders in Children and...

3. Describe the study in your own words. a. Why was the study done? What was the purpose of the study? i. The purpose of this study was to examine relationship between sleep-related problems (SRPs) and anxiety disorders among children and adolescents. Previous research indicates a significant association between SRPs and anxiety disorders. However, there is limited research investigating SRPs in children and adolescents and their possible effect on functioning during the day. Therefore, this study attempts to address these discrepancies by means of an introductory inspection of various kinds of SRPs amid an abundant sample of children and adolescents with anxiety disorders. Specifically, it investigated the incidence of eight†¦show more content†¦The diagnoses were determined by an interview of the parent and child with a clinician using the Schedule for Affective Disorders and Schizophrenia for School-Aged Children (K-SADS-PL). The youths were enlisted from five locations classified as Research Units in Pediatric Psychopharmacology (RUPP): New York University, New York State Psychiatric Institute/Columbia University, Duke University, Johns Hopkins School of Medicine, and University of California, Los Angeles. All youths were signed up for a double blind, placebo-controlled clinical trial of FLV for children and adolescents with anxiety disorders. ii. There were seven specifications that eliminated some children and adolescents from participating in this study. The exclusion criteria involved were: (1) the present use of any illegal or authorized psychiatric medications, (2) prior medical care with SSRIs, (3) present diagnosis of any of the following: conduct disorder, panic disorder, post-traumatic stress disorder, obsessive compulsive disorder, major depressive disorder, or Tourette’s syndrome, (4) diagnosis of attention-deficit/hyperactivity disorder that required pharmaceutical therapy, (5) mental retardation, (6) any prior or present background of pervasive developmental disorder, mania, or psychosis, and (7) suicidal ideation. c. What was the study procedure? i. Following recruitment and a complete description of the investigation, each of the parents and youth completed an informedShow MoreRelatedEssay On Psychiatric Distress905 Words   |  4 Pagespsychiatric distress, in a large population of children and adolescents. In our study, depression, anxiety and emotional problems were considered as psychiatric disorders. Based on our results, the SRH was recognized, as the main variable for predicting depressive disorders in Iranian children and adolescents. Overall, few studies were performed on SRH in the literature [56] but these findings are consistent with our study. In a study between 1,027 adolescents aged 16–17 years in the Canadian NationalRead MoreVulnerable Populations: Children with Autism Spectrum Disorder914 Words   |  4 PagesVulnerable Populations: Children with Autism Spectrum Disorder Introduction: Today, we are seeing a rising increase in the occurrence of autism spectrum disorder (ASD) in children. What once used to be a rare disorder is now commonly recognized in the medical field as well as in the community. Not only is autism a health issue in itself, but many health issues come along with the disorder. This paper will discuss the description of the population, the top health issues and their relevance, andRead MoreSeparation Anxiety : A Type Of An Attachment Disorder1232 Words   |  5 PagesNo one is perfectly healthy. In today’s society, many people suffer from some type of disorders. Separation anxiety is one of them. According to the www.attachment.org website, â€Å"this disorder is a type of an attachment disorder that is usually observed by young children, who feel they are getting lack of affection and attention from parents or their caregivers due to separation.† I believe that many people feel unsafe being alone and they are afraid to be alone. H owever, due to inescapable situationRead MoreEssay On Psychiatric Disorders1260 Words   |  6 PagesA growing literature demonstrates that early diagnosis of psychiatric disorders between children can reduce the risks of adverse psychosocial outcomes, in adulthood. The purpose of this study was to examine the relation between adjustable risk factors and psychiatric disorders, between children and adolescents, in a developing country with life style transition. Totally, 13,486 students, aged 6–18 years from all provinces of Iran, were included in this study. The fuzzy decision tree (FDTs) wasRead MoreTeen Depression In Teens1284 Words   |  6 PagesRoberts English IV 21 October 2017 Depression in Teens Depression is a mental disorder or an mental illness that impacts people all around the world. In America, it has grown tremendously since 1980 and has been affecting younger and younger people, it was once only affecting adults but in recent years has been getting to adolescents and children. Most recently more than 10 percent of adolescents develop a depressive disorder before the age of 18(Collins, 2017). In this paper you will see the differencesRead MoreThe Effects Of Adhd On Children And How It Affects Their School Life1698 Words   |  7 PagesThe Effects of ADHD in Children and How it Affects Their School Life ADHD really affects the way a child develops. ADHD stands for â€Å"Attention Deficit Hyperactivity Disorder† and it is a neurobehavioral disorder that causes overactivity, behavioral disinhibition, and poor attention span (Lassen, 2016). Children with ADHD can be easily distracted, delayed learning, bad memory, and have difficulty with social skills, leading to them falling behind in school and making it difficult to stay caught upRead MoreThe Problem Of Adolescent Depression1489 Words   |  6 PagesToday, adolescent depression is a very significant problem. In most cases, depression is the leading cause of why adolescents tend to make rash decisions and cause problems to themselves and also for others. Emerging adulthood coincides with adolescents as it is a time of feeling in-between. A child is growing to become a teen, a teen is becoming a young adult, and the young adult is becoming an mature, independent adult. Throughout this time, there are many paths to choose from , hardships to overcomeRead MoreEffect Of Stress On Adolescents Essay1609 Words   |  7 Pagesadults. As a nation oblivious to the anxiety of their youth, society often under-educates adolescents about stress. This results in teens not understanding why they are stressed or what they can do to reduce their stress. It is essential for adolescents to be more aware of their stress levels and the adverse effects of high stress and anxiety (I just used the word stress 4 times in 2 sentences?). In order to fully appreciate the impact of stress on adolescents, it is important to consider stress’sRead MoreThe Effects Of Stress On Adolescents And Adolescents1549 Words   |  7 Pagesbecause they are not yet viewed as adults. As a nation oblivious to the anxiety of their youth, society often under-educates adolescents about stress. This results in teens not understanding why they are stressed or what they can do to reduce their stress. It is essential for adolescents to be more awar e of their stress levels and how it is probably effecting them. In order to fully appreciate the impact of stress on adolescents, it is important to consider stress’s meaning, causes, effects, and treatmentsRead MoreSsri s For Selective Serotonin Reuptake Inhibitor1651 Words   |  7 Pagesnineties to adults for the treatment of depression and anxiety. Studies done during this time showed that SSRI’s had less negative side effects compared to depression medications that were already being used. Prozac was the first drug in this classification of antidepressants. Today not only are SSRI’s used for the treatment of depression and anxiety but they also are prescribed to treat post-traumatic stress disorder, and premenstrual dysphoric disorder. When SSRI’s first started being prescribed they

Christian Philosophy Of Education The Fear Of The Lord...

Daniel Payne November 12, 2015 Elijah House Academy Christian Philosophy of Education â€Å"The fear of the Lord is the beginning of wisdom, and the knowledge of the Holy One is insight.† Proverbs 9:10 In my future role as an elementary educator, I want to make sure I establish a classroom where each student feels safe and supported, not only by me as a teacher, but by their peers as well. When each student feels comfortable, they will be more eager and excited to learn and take risks in the classroom. Education is about cultivating growth. Growth can mean a variety of things for an elementary school student. As an educator, I want to see my students grow in both knowledge and character. Knowledge is crucial for students because it sets them up for success in the future. Each child’s future will be different; therefore, the purpose behind a student’s academic education should be to provide them with resources they need to succeed. The development of a student’s character is equally important because of the role it will play throughout an entire student’s life. A student’s character determines the kinds of decisions they make that can have effects outside of the classroom. For these qualities to be nurtured in students, classroom management needs to succeed in producing an energetic, safe community where students are excited to learn from both their teacher and peers. Successful classroom management allows a teacher to facilitate learning without unnecessary distractions.Show MoreRelatedThe Purpose Of An English Teacher1630 Words   |  7 PagesThe purpose of an English teacher is to impart wisdom into the minds of his or her students, through various methods and mediums such as stories, grammar exercises, and literary writing assignments that challenge students to think critically. English is an interesting subject, in relevance to education and philosophy; because, outside of grammar, there are few concrete avenues an educator can take in order to â€Å"properly† teach it. However, there are standards by which educational organizations followRead MoreHomework : Busywork Or Beneficial?1439 Words   |  6 PagesHomework: Busywork or Beneficial ? â€Å"The fear of the Lord is the beginning of knowledge; fools despise wisdom and instruction.† Found in Proverbs 1:7, this verse set up how Christians should prioritize both learning about God and learning about the world he created and the laws he set up. With this in mind, learning does have an interesting quality about it. It means discovery and adventure and exploring a world that He made. All too often, however, I find myself hating the idea of school, an institutionRead MoreWilliam Blake s Poem, The Divine Image And The Human Abstract2156 Words   |  9 PagesOver time, man Christians who have a firm foundation in the Bible begin to develop and express their own theories. William Blake was one of these people. While he wrote many things, the poems â€Å"the Divine Image† and â€Å"the Human Abstract† from his books Songs of Innocence and of Experience hit on a deeper level inside of Christianity. When reading the works of others it is important to kn ow what the actual gospel truth is and then what the poet’s truth is. These lines are blurred in these two poemsRead MoreA Nursng Manifesto2281 Words   |  10 Pagesfound that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which include expulsion from Indian Wesleyan University. A Nursing Manifesto My personal philosophy of nursing is founded in the Christian principle of self-sacrifice. It is depicted in the story recounted in the Gospels of the woman who broke her jar of costly nard ointment over the feet of Jesus at great cost to herself. It is through a deep and abiding relationshipRead MoreWhat Are The Principles Of Enviromental Health3528 Words   |  15 Pagesthe competition as they know best. Introduction The cries of a new born child, is cause for a joyous celebration and glorification of the wonders and blessings that only God can bring. Psalm27: 3-5 states that â€Å"Children are a heritage from the Lord, offspring a reward from him. Like arrows in the hands of a warrior are children born in one’s youth. Blessed is the man whose quiver is full of them† (NIV).3 Every birth brings a new human being into a world that is growing more crowded with eachRead MoreEssay on The European Renaissance2182 Words   |  9 Pagesextended to contemporary works. Medieval art and literature tended to serve a specialized interest and purpose; as objects of ideal beauty or learning. The advent of printing brought about much knowledge for citizens, while Europeans began to value education and scientific training. Numerous intellectuals, talented artists, acedemics, poets, and writers flourished during the Renaissance. The European renaissance changed attitudes about government, individual rights, religion, and personal wealth. ManyRead MoreThe City Of Athens, Plato, Aristotle, Epicurus, And Zeno2162 Words   |  9 PagesThese philosophers debated with Paul and had different views about his teachings. However, their curiosity for more knowledge allowed Paul the opportunity to share more about his teachings in the Areopagus, a council responsible for religion and education in the city. This morning we will look at Paul’s message to the Areopagus. Observe the approach Paul used to address the council. In this message, we will observe how Paul built the bridge to his hearers, the message of God he presented and theRead MoreImportance of Education Knowledge in Islam10950 Words   |  44 Pages[pic] Importance of Education Knowledge in Islam The Importance of Education To seek knowledge is a sacred duty; it is obligatory on every Muslim, male and female. The first word revealed of the Qur’an was Iqra READ! Seek knowledge! Educate yourselves! Be educated. Religious and Secular (not religious) Knowledge There are two kinds of knowledge which are very important for a human being. Secular knowledge (non-religious knowledge) is for day to day problem-solvingRead MoreMachiavelli As A Renaissance Man2969 Words   |  12 PagesEra your mind is immediately transported to hear the soft music of Lizt, Schubert, or Chopin, and your eyes begin to see waves of the soft colours found in the paintings of Turner, Goya, and Blake. You might even begin reciting a line from a poem by Lord Byron or a quote from one of Jane Austen s beloved novels. Even if we do not know specific names of people from that era, we will get a feeling, or a sense of what it must have been like, simply from the things we have heard about it. Sometimes, phrasesRead Morewisdom,humor and faith19596 Words   |  79 Pages WISDOM, HUMOR, AND FAITH: A HISTORICAL VIEW Walter G. Moss Table of Contents (with links) Walter G. Moss 1 Table of Contents (with links) 1 Wisdom, Perspective, and Values 2 Humor’s Contribution to Wisdom 4 Humor and Wisdom in Europe: Some Highlights 5 Renaissance Humor: Erasmus, Rabelais, Cervantes, Shakespeare 5 Two European Russians: Anton Chekhov and Vladimir Soloviev 9 Reflections on Humor from Nietzsche to the Theatre of the Absurd 12 Humor and Wisdom in the United States: Lincoln, Beecher

Character

Character- Mai From Goodbye Vietnam Essay Mall from Goodbye, Vietnam Mall Is the main character In the story Goodbye, Vietnam. She has a nice personality. She works hard in the rice paddles as well as In her school. She obeys her parents and gets along with her sibling, Ann. and Than. Mall never whines and Is always there to help. As the story progresses, she becomes stronger as a person does. Her strengths are being able to get along with easy, working hard, and being a very mature person. Her largest strength is being mature about everything. When Maim and her family have to leave Vietnam because the government is going to arrest her Grandmother, she is very mature about it because she does what her father tells her to do without whining. Her second greatest strength is being able to get along with people well. She shows this strength very well on the boat when she becomes good friends with several of the desperate refugees. Her last strength is working hard. The only time she shows this Is when she Is working In the rice paddies and In her school. Even though she doesnt show this strength very much, It Is still one of her good strengths. Mamas only weakness is being shy around people that she doesnt know. Even though she can get along with other people, she is still very shy. She demonstrates this when she first meets a girl her age named Kim. She wants to ask Kim a lot of questions because she is wearing American blue Jeans, but she does not have the courage to. She also demonstrates this when they are in Hong Kong in the refugee camp and one of their friends is getting taken away. She does not have any courage to say anything to him except but to grab his arm. The changes that occurred within Mall are excellent changes. As the story progresses, she becomes stronger as a person In the mind and In the body. She proves this many ways. One of the ways Is when they are In Hong Kong In the refugee camp. During dinner when everyone is getting food served to them, some of the families are complaining. Maim and her family do not complain at all and are extremely grateful for the small amount of food that they get. This is a good example cause since she is used to little or no food at all, any food is great to her. Maim deals with many events in the book. One event was when a baby was born on the boat. She is very mature about it while her sister is crying and whiles her brother thinks that Its gross. She calmly tells them that Its going to be k. That Is why I said maturity Is her biggest strength. The biggest problem that Mall has to overcome Is obviously leaving her home and learning how to cope without it. This is her home that she is supposed to live and die ride. Again she overcomes it with her maturity. The second problem she has to overcome is the heat, hunger, and thirst. For the third time she overcomes it with her maturity by not whining, talking, or thinking about it. The last problem she goes through is leaving Hong Kong for America. This is hard for her because she has to say goodbye to all of her friends who which she will probably never see again. If it were not for Mamas strengths and weaknesses, she would not have been able to make the long Journey from Vietnam to America.

Odysseus character traits Essay Example

Odysseus character traits Essay Epic heroes are admirable, even though their actions at times bring pain and suffering to others. Discuss this statement with reference toThe Odyssey. In the epic poem The Odyssey, the courageous and diligent Odysseus displayed many admirable traits, even though at times his actions brought pain and suffering to others. These lapses of character may have inflicted considerable distress and anguish to particular individuals, but they were unintentional and failed to tarnish the image of the protagonist Odysseus during his many journeys. Odysseus portrayed the image of a time-honoured warrior. His stature and charisma depicted him as a god-like figure among men and a worthy king amongst his people. Odysseus physical supremacy demanded respect and his intelligence and good nature was admired by all.His commanding role in Troy emphasised his strength as a fighter and as a person. Odysseus demonstrated his intellect devising strategic plans of attack, illustrated by his penetration of Tr oy with the infamousTrojan horse. Nestor, Menelaus, Achilles, and Agamemnon, all heroes in their own right, spoke highly of their comrade. For all of the Achaeans who strove at Troy it was Odysseus who strove the hardest and achieved the most. Heroes and combatants were praised in ancient Greece; the honour associated with battles and wars distinguished individuals. Odysseus actions were known throughout the land, no more so than in his own country, Ithaca. Noblemen and people of his land reflected impressions of his rule, showing that Odysseus was a competent and admirable king. Even though their leader had been absent for more than a decade, many citizens were still loyal and hopeful of his return. The relationship between Eumaeus the swine herd, Philoetius the goat herd and Odysseus demonstrated the strong personal bond that he had with all of his people. It is fo

3 Sentences That Cause Confusion

3 Sentences That Cause Confusion 3 Sentences That Cause Confusion 3 Sentences That Cause Confusion By Mark Nichol In each of the following sentences, a word or phrase is an obstacle to comprehension. The discussion and revision that follows each example suggests a path to clarity. 1. Technology companies have a very different mind-set to traditional financial institutions. Comparisons structured as one is in this sentence should employ from rather than to, and note the insertion of the phrase â€Å"that of the† to indicate that the comparison is between mind-sets and not the entities that have the mind-sets: â€Å"Technology companies have a very different mind-set from that of traditional financial institutions.† 2. The agency found that contrary to its claims, World Wide Wickets failed to employ reasonable and appropriate measures to protect data. This sentence has an unclear antecedent: The pronoun its appears to refer to â€Å"the agency,† because no other entity has yet been identified, but it is a reference to the company subsequently mentioned. For clarity, use a specific proper noun (for example, â€Å"World Wide Wickets†) or a specific common noun (for example, â€Å"(the) company†) first, then a pronoun (or, in this case, use a proper noun on first reference and a common noun on second reference, bypassing the need for a pronoun at all): â€Å"The agency found that contrary to the claims of World Wide Wickets, the company failed to employ reasonable and appropriate measures to protect data.† 3. Jones faces criticism of others who oppose his policy positions, as does opponent John Smith and many others. This sentence is ambiguous- it could mean that Smith and many others face the same criticism as Jones, or the phrase â€Å"as does† could apply not to the verb faces but to the verb oppose. (In this case, the latter option applies.) To eliminate possible confusion, chose a clearer word or phrase in place of the nebulous â€Å"as does†: â€Å"Jones faces criticism of others who oppose his policy positions, including opponent John Smith and many others.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Fly, Flew, (has) FlownFlied?75 Idioms and Expressions That Include â€Å"Break†Oppose and Opposed To

Escape Velocity

Escape Velocity Escape Velocity Escape Velocity By Maeve Maddox Reader Vinayak Naik wants to know how the term â€Å"escape velocity† has come to be used in connection with social justice. The expression derives from a scientific term defined as â€Å"a speed sufficient to overcome the gravitational force of a planet.† The Earth, with a diameter of 7,918 miles, has an escape velocity of 25,000 miles an hour. The moon, with a diameter of only 2,16 miles, has an escape velocity of 5,320 mph. The planet Jupiter, with a diameter of 86,881 miles, has the greatest escape velocity of all: 133,018 mph. The term seems to have gained its buzzword status as the result of an academic paper published in the American Economic Review (Vol. 103, 2013) by two Harvard economists: Achieving escape velocity: Neighborhood and school interventions to reduce persistent inequality. Authors Roland D. Fryer and Lawrence F. Katz examine policies needed to enable young people in poor neighborhoods to escape the gravitational pull of poverty. Before the publication of the social studies paper, the expression enjoyed some popularity as a book title, for example, Escape Velocity: Cyberculture at the End of the Century, published in 2007, and Escape Velocity: Free your company’s future from the pull of the past, published in 2011. Since mid-2013, escape velocity has achieved buzzword status, not only for social reformers, but also for bankers, artists, and publishers: The U.S. economy has had trouble rising above a 3% growth rate since the financial crisis, a line in the sand often cited as the threshold for achieving escape velocity of sustainable expansion. Matthew Boesler, Business Insider, Nov. 7, 2013. After the announcement a year ago of his appointment as Governor of the Bank of England, Mark Carney worried publicly and repeatedly that Britain’s economy had not yet achieved â€Å"escape velocity†. London Times, November 14, 2013. We believe the missing links for the economy to achieve escape velocity are real estate, banks, and small businesses, Michael Hartnett, investment strategist quoted in Business Insider, November 2013. Once a striking metaphor, escape velocity is on its way to becoming just another clichà ©. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:70 Idioms with Heart"Gratitude" or "Gratefulness"?Preposition Review #1: Chance of vs. Chance for

Both Kant and Smith write about universities, yet they have different Essay

Both Kant and Smith write about universities, yet they have different views of what a University must do. Explain their views. Give an account of how their th - Essay Example Despite this, they take different views on how universities should operate and the use of a university in a society. To better understand their works, it is important for us to understand how they viewed this important institution. Kant wrote a lot more about universities and was deeper ingrained into the idea of a university than Smith primarily due to his extensive work on philosophical thought and the idea of morality. A part of that morality was peace between people as well as nations and the ideal university was seen as one which helps in the creation of that peace. The academic peace in a university is established by debate and mutual respect amongst the faculty members despite their differences in learning or philosophical background. The same peace should be established in the world amongst countries despite their individual differences in ideology (Kant, 1963). When the idea for perpetual peace using the model of a university setting was first presented, it was certainly very applicable since universities of the time had very different structures as compared to the universities we see today. Normally a university would be formed with three high faculties and one low faculty. The high faculties of law, medicine and theology were used to train lawyers, doctors and priests. The fourth faculty of philosophy conducted the coordination of these faculties and trained students in other subjects concerned with liberal arts and the sciences (Palmquist, 2006). Since the faculty of philosophy administers other faculties in the university but done not interfere in their internal matters it creates a system that is in a sort of stable conflict. While professors may argue about ideas and debate the value of certain thoughts, it is rather unlikely that a faculty would separate itself from the university or revolt against the university. By keeping members within itself, the university functions as a

How can a creative corner encourage a group of 3-4 year old Essay

How can a creative corner encourage a group of 3-4 year old mathematical development - Essay Example Often, creativity is not a word associated with formal learning of subjects such as mathematics (Hall and Robinson, 2003). However, many researchers and scholars have been exploring the effectiveness of using creativity for mathematical development (Hall and Robinson, 2003). This article tries to explore whether a creative corner can encourage a group of 3.-4 year old children with mathematical development. It attempts to look at some of the creative activities that are used, the benefits and also the role that a practitioner has to play in promoting mathematical development. Young children have a natural ability to create fantasies, ask questions, explore their surroundings and carry out experiments. Therefore, the toddler age is one where the level of creativity is often maximum (Prentice, 2000). According to Prentice (2000), as children get older, the level of creativity reduced and hence, creativity is seen more in children who are in the age group of 3-4, when compared to the children who are in the age group of 5-6. According to Russ, (2003), creativity in young children can be fostered through three main aspects - they include setting up a creative environment, developing creative modules and programs as well as the skill or ability of the instructor in using these aspects. According to Talboys (2004), creativity is something that can extend to all the aspects of learning, including mathematics and not necessarily limited to activities such as art, theater of dancing. From a conventional perspective, children were encouraged to learn only very limited things through creative activities such as role play. Most of the curriculum, especially subjects such as mathematics and social science, were approached only from a formal classroom environment (Russ, 2003). According to Jean Piaget’s theory on mathematical development, the children undergo a staged development, where by between 0-2 years

The War on Democracy Movie Review Example | Topics and Well Written Essays - 1000 words

The War on Democracy - Movie Review Example The media announced Chavez’s resignation although no such move had been made. On the morning of 12th April 2002, Pedro Comino, a businessman, was sworn in as the new President without any elections. The American media and White House spokespersons supported the anti-Chavez picture. However, the Venezuelan masses took offensively to the new plutocratic government. Massive people protests ensued and hundreds of thousands of Venezuelans surrounded the presidential palace. With the people’s support, the Presidential Guard retook the presidential palace again. Chavez sees the 2002 coup d’Ã ©tat as the acid test of democracy where the poor masses took to the streets in order to defend Chavez and democracy.The US government not only knew about the coup but it also backed the coup through covert funding under the umbrella of U. S. Aid and the National Endowment for Democracy. Some 2 million dollars were distributed in order to make the coup a success. The Venezuelan sit uation makes it clear that the government of the United States protects its interest at the cost of everything else. Latin American politics was and has been the United States centric. Moves in Washington to protect American interests on the South American continent, the Central American region and the Caribbean are undeniable. The United States has benefited from the cheap oil, gas and other mineral wealth from these regions but the people of these regions have suffered without a doubt. The rising poverty levels, the hoards of people living below the poverty line. and the dictatorial governments supported by the United States have all made the situation worse. The intrusion of the United States government in Latin American political affairs is not new by any means. The CIA removed the Albeniz government in Guatemala in the fifties. The CIA and anti-government factions ran an all out political and military campaign to oust and exile the President. After the ouster, U. S. Vice Presid ent Richard Nixon flew into Guatemala to congratulate the new dictator. This is comparable to the Espionage activities diverted against Cuba soon after Castro’s revolution. The four and a half decades long economic war against Cuba by the United States is unquestionable. The ordinary people in Cuba have suffered more than the Castro

Impact of Advertising on Consumer Price Sensitivity

Impact of Advertising on Consumer Price Sensitivity Selling things are the focus of any business and to sell a product marketing is a key factor and main step to make people buy the product. In addition, the foremost thing under marketing is advertising, which is the only way with which you can change the perspective of the product in peoples mind. It is actually a form of communication intended to persuade and audience (viewers, listeners or readers) to purchase the product. The intention of actually enlightening on advertising is to know whether advertising has any impact on consumer price sensitivity or not. It does affect the consumer and their buying behavior but to what extent what are the variables and how this is effecting consumers sensitivity toward purchasing a certain product is been elaborated below. H0: Advertising Have an Impact on Willingness to Pay by a Consumer It is relevant to my article because of using demand curve to gather the impacts of advertising on consumer price sensitivity. In this paper The Impact of Advertising on Consumer Price Sensitivity in Experienced Goods Markets written by Tullen Erdem, Michael Keane, Baohong Son (2007), four categories of consumer goods are considered to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising affects consumer demand in many different ways. The authors observed in this article, that advertising is a reason to fall consumers price sensitivity for a particular brand. To understand how advertising effects price sensitivity one needs to estimate how it shifts the shape of the demand curve, which means estimating a demand system for all brands. Estimation of demand among four products, resulting one had a different response in WTP and that is because of focusing on one distinctive feature of the product. The effects of advertising on the shape of the demand curve depend on vertically or horizontally differentiated (attributes) of the product. Advertising stresses on vertical (claims marginal consumers) and horizontal characteristics (a brand perceived as having an advantage) will increase WTP most for those infra-marginal consumers. A supermarket scanner data used on four product categories to examine how advertising use experience, price, promotional activity in the determination of demand. Advertising affect the price elasticity of demand in two different ways: Firstly, advertising affect the limits of the demand functions of individual consumers more or less price sensitive, secondly advertising may affect the number of the set of consumers. The toothpaste and toothbrush panels cover 157 weeks including households in Chicago and Atlanta while ketchup and detergent panels cover 130 weeks included households in Sioux Falls, South Dakota and Springfield. Weekly advertising intensity measures gross saving points for each brand in the market and 60% of households linked to TV ads for last 51 weeks restricted only who bought 3 times over the period. The toothpaste panel contains 345 households who made 2880 purchases, toothbrush panel contains 167 households who made 621 purchases; detergent panels contains 581 households who made 3419 purchase and ketchup panel contains 135 households who made 1045 purchases. Advertising provides more soft information in the ketchup category (differentiated horizontally e.g. thickness in Heinz) and more hard information (vertically differentiated like quality, such as cavity fighting power in toothpaste, removal of plaque in toothbrush and cleansing power in detergent) and is obvious that nat ure of ad varies according to product. Advertising is more likely to increase price sensitivity and lead to more pro- competitive effects when the hard information is in advertising (e.g. relative quality information) rather than soft (e.g. image oriented). All products observed by different brands of same category by market share, mean price, ad frequency, display frequency, feature frequency and mean coupon availability. The statistics are in this way that there are three kinds of variables, like percentage of purchases (covers brand loyalty), ad viewing habits, and willingness to pay with reference to prices that offered. For all 18 brands, advertising reduces price sensitive but increases the prices. Advertising is not profitable because it lowers the elasticity of demand, but lifts the level of demand. The more the noisy signs of product attributes in advertisements have lower variance alternative and have greater WTP while non-risky consumers have higher variance even for the same features. This relates to the view that non-price advertising affect differently due to consumers diverse tastes. Advertising raises the level of demand by increasing the equilibrium price elasticity and decreasing the equilibrium price. Price advertising and non-price advertising affects the demand curves by costs of gaining information related to price, types of consumers and consumers tastes that visits the stores. People who are less sensitive to price are uncertain about attributes. Price advertising affects stores demand curves differently if consumers have different costs of acquiring price information, and differe nt types of consumers visit each store. It means that advertising is complimentary to consumption and is consistent with models where advertising increases WTP for a brand by producing artificial differentiation and conveying information about brand attributes Variables: Brand choice, Information and market power, Quality of the brand, Existence of the brand, Heterogeneity of consumers tastes, Attributes of the brand, Awareness of substitutes, Ad design, Brand differentiation, Barriers to entry and Experience. H0: consumer price sensitivity moderated by brand credibility This article How Advertising Influences Brand Credibility and Consumer Price Sensitivity written by Tulin Erdem, Joffre Swait, Jordan Louviere (2001), connects with my topic in this way that it explains the implication brand credibility of an advertised brand on consumer price sensitivity. Every brand has different affects on consumers on various stages on their decision of choices of a brand. It passes through different utility functions. The paper enlightens the fact, brand effects with information economics depth to analyze whether consumer price sensitivity, consumer valuation of a products overall attractiveness or utility, has an impact by brand credibility, after making a choice of a brand by advertising. The impact of brand credibility on consumer price sensitivity across class that absorbs different levels of consumer ambiguity, four different types of products utility analyzed which are Frozen concentrated juice (Dole, Minute Maid, Sunkist, Tropicana and Welshs); Jeans (Cal vin Klein, Gap, Lee, Levis, Wranglers); Shampoos (Clairol, Herbal Essence, Pantene Pro- V, Pert Plus, Salon Selective) and Personal computers (Apple, Compaq, Dell, Gateway, IBM) Two types of data relevant the hypothesis; firstly, confirmatory factor analysis (CFA) to obtain brand credibility of the most advertised brands at individual level in each of the four categories; and secondly, by price manipulations of the same brand to know the credibility. Subjects rated all five brands individually to estimate the credibility by them and completed a simple pricing choice experiment involving 17 choice sets in each of two product categories in addition to this, there was a distracter task that includes questions regarding their personal values to minimize the chances of linking two tasks. These four products chosen subjects could relate to them. They asked to assess how confident they would feel measuring new products in 21 different product categories before trial, after one trial and after a year of use (using 7- point agree/disagree scales) These results suggested that, as a group, the subjects viewed frozen juice concentrate more as a search good, jeans and shampoo as more short- to medium-term experience goods, and a PC as a longer-term experience good. Subjects in the pre-test (n = 31), main and supplementary (n = 170) surveys were undergraduate students at two major North American universities. Final sample sizes for the main survey were, respectively, 221, 232, 217 and 198 for juice, jeans, shampoo and PCs. The main survey took approximately 35-40 minutes to complete. Brand credibility decreases price sensitivity but the intensity of the consumers choices differs with products. The emphasis is on the product category factors that could affect the impact of brand credibility on price sensitivity. Consumer characteristics also might determine the level of impact of brand credibility and price sensitivity. Observed results suggest that the interaction between brand price and credibility is heterogeneous, which suggests that it is likely to be associated with consumer specific characteristics and the level of advertisement occur in certain period. These types differ in consumer uncertainty about product attributes plus in specific features in categories that affect sensitivity to uncertainty. It argues on the impact of price on consumption of a credible brand when there is asymmetric information through advertising. Economic framework suggests that brand credibility moderates price sensitivity under uncertainty. In high latent risk and high involvement categories, in which consumer purchase decisions may be quite complicated, the predicted effect was bigger. Price effects strongly recommend that credibility offer number of consumer benefits, which decreases price sensitivity. Variables: Brand credibility (trustworthiness, expertise, usage), Brand choice, Product category, Product attributes, Brand name and Consumer benefits. H0: online medium effects consumer price sensitivity more than offline medium To see the impact of online advertisement on advertising price sensitivity is the reason behind choosing this article. According to article The online medium and consumer price sensitivity written by Venkatesh Shankar, Arvind Rangaswamy, Michael Pusater (1999), paper explains a logical framework regarding the assumption that internet increases price sensitivity and intensify price competition and factors characterizing the online medium, consumers and intermediaries to explain the main reasonable effects of the online medium in price sensitivity. The articles inspect two main aspects of price sensitivity, the intensity of customer attaches to price relative to other attributes (Price importance and price search). About 1/4th of revenues in online shopping industry come from travel services, data set 1comprises of both medium but specified only to Marriott international and a same with data set 2 for making different hotel reservation but for any hotel chose by the respondent with same questionnaires. They asked questions regarding most recent online reservation and most recent offline reservations. Investigation in data set 1extends from the brand level to the product category level and overcomes problems due to self- selection bias in data set 1, to reduce impartiality, the differences in the frequency of shopping between the samples accounted for analysis. For data set 1 primary data collected for the customers of Marriott international and comparing the attitudes and behavior demographically to the population that differ in the medium usage, examine the online medium moderation on price sensitivity and lastly stresses the effects of website factors on price sensitivity. For offline medium consumers questionnaires mailed to customers through Marriott international customers data while for online customers, the survey posted on Marriotts website with a new tag. Only 214 form online and 306 from offline usable recipients (15%) enabled to respond. Data set 2 had to go through a test provided by hospitality sales and marketing association international and customers chose on the basis of using both online and offline medium, Receiving 144 responses from a sample of 2000 customers randomly selected from the list, who chose hotel both online and offline (a response rate of 7.2%) Talking about online medium factors interactivity and perceived depth of the message helps dampen price importance but at the same time ease of price search increases price importance, content and information interactivity does not give any significant result. Using an intermediary and product/price bundling increases price comparison and price importance. Brand loyalty and time value reduces online price search. Looking at offline medium, the perceived range of option does not diminish price importance or price search; but price search reduce because of product/price bundling by an intermediary. Price comparisons using intermediaries has a much stronger impact on price search offline than online. For both sets, the result is consistent as the online and offline models are similar. Online medium effects price importance more because Highlights the range of product options and price bundling by an intermediary to diminish the price importance then it put emphasis on brand loyalty which decreases price search and the effect of price comparison by an intermediary and lastly it is easier to search for price information which reduces the search cost and time as well. Price/product bundling proves to be a strategic advantage for the firms, more online than offline. The price comparison using intermediaries will be more beneficial if online intermediaries are used and provide proper service/ good description with prices and get it linked to the other sites as well. Variables: Price search, Price importance, Price information, Non-pricing advertising, Web-site design, Targeting distribution, Brand loyalty, value of time, frequency of shopping, Alliance strategies, Online attributes price importance influence by medium- product category, demographics. H0: Advertising Effects Evaluates In Three-Dimensional Space of Product (Experience, Affect, Cognition) This paper named How Advertising Works written Demetrios Vakratsas, Tim Ambler (1999) by related to my topic in this way that it talks about the impacts of advertising on consumers which helps observe what features of ads influences consumer behavior or changing their buying behavior. The authors gather the information about how advertising affects the consumer. Advertising effects classified into intermediate effects, for example, on consumer beliefs and attitudes, and behavioral effects, which relate to purchasing behavior, for example, on brand choice. The authors propose that advertising effects studied in a space, with affect, cognition, and experience as the three dimensions. The EAC Space adjusted according to the context: product category, competitive environment, other marketing mix components, stage of the product life cycle, and target audience. The article has reviewed former research of intermediate and behavioral effects of advertising using models from market response. Advertising can be estimate in a three-dimensional space using the dimensions of experience, affect, and cognition (the EAC Space). The coordinates of the three dimensions can verify the importance of a specific advertising promotion. The article have classified and reconsider preceding research of intermediate and behavioral effects of advertising using a arrangement of models preliminary from market response and ending with integrative and nonhierarchical models. The principal overview concerned the persuasive hierarchy (CA) category of models of advertising effects. Although such models dynamically engaged for 100 years but still flawed on two bases: the concept of hierarchy on which its origin cannot empirically sustained, and have eliminated experience effects. The article suggest that behavioral (brand choice, market share) and cognitive and affective (beliefs, attitudes, awareness) directed industry to analyze the edge of context, intermediate effects, and long- and short-term behavior. In this attempt, determination of affective reactions from cognitive partiality evaluated and this is especially important for low-involvement products for which habit and affect are much more important than cognition. On the contrary, it is safe to say that effects of advertising can calculated by (EAC) space of any product but the dimensions can vary from product to product and hence the importance of dimensions as well. Variables: Consumers beliefs, Consumers attitudes, Purchasing behavior, Brand choice, Ads goal diversity, Product category, Competition, Stage of product cycle, Target market, Market share and Awareness H0: Price Advertising Positioning Tactics Increases Brand Equity, Price Importance and Consumer Price Sensitivity H1: Non-Price Advertising Positioning Tactics Decreases Brand Equity, Price Importance and Consumer Price Sensitivity The article The impact of advertising positioning strategies on consumer price sensitivity written by Ajay Kalra and Ronald C. Goodstein (1998) examines the relationship of brands positioning strategies through advertising with consumer price sensitivity. The authors examine the link between advertising and price effects and that this bond depends on the definite advertising positioning strategies. The advertising has different objective, depending on the competitive perspective of the brand and others positioned to narrow the supposed difference between brands. The authors recognize that price- oriented advertising raises sensitivity while non-price oriented advertising decreases sensitivity. Non-price advertising examines two tactics that fail to increase brand price equity: value-oriented positioning, attribute (meaningless) differentiation, while comparative tactics increase price importance and sensitivity at the category level. In addition, findings bring about that advertising effectiveness measured at both the brand and category levels. The hypothesis tested in two experiments transversely different product categories, entailing that advertising effectiveness must extend other than brand rate related to attitude. Testing of how non-price advertising positioning strategies affect brand equity, price importance, and category price sensitivity. Opposing to the accepted vision, numerous types of non-price positioning tactics can diminish equity and increase price sensitivity. Ninety graduate students at a major west coast university volunteered to contribute in experiment carry out in one of four experimental surroundings and as an incentive for $100 lottery given. They asked to analyze a rough advertisement for a new product and under high-involvement, circumstances and advertising positioning varied without the alteration in the brand attribute information in the advertising copy. The experiment designed within one factor and four level of advertisement positioning. An advertisement can have particularly dissimilar effects at each level like at comparative level will be beneficial for minor brands but not for premium brands, because it will increase price sensitivity for whole product category. The results also suggest that brand equity and advertising effects must assess in terms of both attitudes and behavioral manifestation. Pricing effects happen because of advertising, when attitudes extracted from the analysis. Nevertheless, the case is different in low involvement where meaningless attribute positioning and celebrity endorsements could significantly affect brand equity and category price sensitivity. Emotional appeals and fear appeals as attitudinal effects also influence advertisements in a cognitive manner. On this note, the conclusion made that non-price advertising positioning strategies affect brand equity, price importance, and price sensitivity and promotional price advertising increases price sensitivity, whereas non-price advertising decreases price sensitivity. Several types of non-price positioning tactics can decrease equity and increase price sensitivity and brand equity measures extend beyond attitudes and include the ability to demand a premium price. Variables: Advertising- positioning strategies, Brand equity, Celebrity endorses positioning, Meaningless attribute differentiation, unique features positioning, Brand comparison and Value positioning H0: Price Sensitivity is Measureable The paper Price Sensitivity Measurement written by Robert C. Lewis and Stowe Shoemaker (1997) elaborates on the measurement of price sensitivity through hospitality industry, to see the determinants of price sensitivity are the reason of choosing this article. Instead of using price methods on trial basis and error to determine the right price for products or services, a hotel or restaurant operator can use a relatively simple survey tool to measure customers price sensitivity. The prices for services faces at least three complicating factors: Customers often have inaccurate or limited reference prices (i.e. right prices) for services, they use price as a key signal for quality and monetary price is the only cost for service customers. Reference prices have complicated the different needs of customers in two ways: The interpretation of price (value based) on the buyers view and the relationship between price and value. A price sensitivity measurement determines how consumers percepti ons of the value affected by the interaction of price and quantity. A study conducted in which consumers asked to state the highest and lowest prices to which they purchase selected inexpensive items, showed that price act as a quality indication but not an absolute barrier to purchase. Actually, the price sensitivity measurement examines price perceptions by determining levels of customers resistance as they relate to perceived quality and the market range of acceptable prices for a specific product or services. Authors examined the application of the price sensitivity measurement model (PSM) to the association meeting market. The five components of our hypothesis are as follows: firstly, a point at which hotel room rates considered cheap or expensive; the price considered too cheap and quality questioned; no matter what the quality and price is, it is too expensive and purchase is beyond consideration and lastly a way to measure the above points. In addition, these are the questions to analyze the value of a product or service. The last two questions are actually to measure the optimal price point. Room rates are a definite factor in the meeting planners purchase decision. The hypothetical situation considered was to plan an annual convention for organization to hold in Des Monte with expected attendance of 300- 500 attendance, which will last four days, and hosted in first class hotel. Rooms single occupied and participants will stay at the same hotel and the chosen (four) hotels without a ny prior experience. Final decision based on four questions and the design made with two objectives in mind: to minimize the intervening variables that might enter into the situation, thereby affecting their respondents and expect respondents to projects their associations needs and into the situation. Survey to send to a random sample of 443 association-meeting planners and received 115 usable responses (constituting 33% response rate). The study has indicated the existence of a range of acceptable prices for meeting planners. it can be helpful in determining to compare the perception of specific brands, the competition and variables within a product line. The result showed that the price sensitivity measurement technique could most likely apply to the hotel industry though there is no basis for interpreting the results. It could give the indifferent point, an indifference percentage, and an optimum pricing point, a stress level and a range of acceptable prices on lodging industry benchmarks with which to compare those values. In addition, the conclusion made that some meeting planners have in mind threshold prices outside of which price will inhibit their decisions to purchase. The degree to which they are price sensitive (respondents) is difficult to determine. Variables: Quality, Product features, and consumers perception of value H0: An increase in non-price advertising leads to lower price sensitivity among consumers H1: The use of price advertising leads to lower prices H2: An increase in price advertising leads to higher price sensitivity among consumers The paper Empirical Generalizations about the Impact of Advertising on Price Sensitivity and Pricewritten by Anil Kaul and Dick R. Wittink (1995), is linked to my topic in this way that this paper have made generalization statements which works as a medium for measuring the impact of advertising on consumer price sensitivity. The term empirical generalizations suggest the same results comes out in different circumstances and are gathered on outcomes from varied marketing strategies and the result will help estimating the price insensitivities and making a strategic decision about market segmentation, price-marketing activities and competitive market strategies. Two types of advertising are Non-price advertising (national advertising) gives the information about the brand positioning and its intentions to communicate about the characteristics (unique) of the brand and Price advertising (local characteristics) gives the information related to price and availability of the brand. A chan ge in price sensitivity is measured either by Researchers employing experiments (interaction between advertising and price) or by econometric researchers (use price elasticity). It generates a set of three empirical generalizations after studying the previous marketing methods: The approach is to analyze the characteristics and results of previous studies providing explanations on the relevance of these generalizations means the relationship between advertising and price sensitivity observed by an overview of 18 studies. The observations made from a large set of products e.g., new products, mature products, consumer (non-durables) and durables, services with identification the type of product, the number of brands, the type of advertising, the measure of advertising and price sensitivity, and the type of interaction (result). Three implications considered to assess the link between advertising and price sensitivity: Firstly, the difference between price sensitivity of current consumers from additional consumers attracted by increased advertising. Secondly, the measurement of price sensitivity whether aggregate (price elasticity) or disaggregate (brand choice to price) data. Third consideration is about target market. If market were highly price-sensitive, t hen the ceiling effect would be a partial effect of price advertising on sensitivity but if it is of price-insensitive, non-price advertising will slightly influence the price receptiveness. The results specify that in nine studies price sensitivity increases with higher advertising, in seven studies it decreases with higher advertising, and in two cases both effects are attained. Considering only those cases where at least three studies have provided the same result. Focus is on the area of price advertising as moderators such as market share, similarity of brands characteristics or benefits, product life cycle, and the number of competitors, in affecting this relationship and is large enough to alter the brand choice. Moreover, creates variation on price sensitivity due to increase advertising from 20% to 180%. Considering this fact that product-related and other factors that affect the amount of change in price sensitivity in such situations, the conclusion is that non-price advertising reduces the price sensitivity( accepts H0 ) and falsifies H1 and H2. Variables: Brand positioning, Product information, Product differentiation, Brand loyalty, Brand choice, Product market level, Type of product (new products, mature products, consumer nondurables and durables, services), Advertising content, Market share, Similarity of brands characteristics or benefits, Product life cycle and Number of competitors. H0: Advertising Builds Market Power Similar to above article this article Price Sensitivity and Television Exposures written by Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss (1992) elaborates the contradictory findings with regard to increases in brand advertising activities lead to increase /decrease in price sensitivity. Mentioning the lack of data to measure the revelation of ones households to advertisements and to restrain competitive activities has been a major limitation to date. This paper finds in high-level of publicity of the product, house- holds brands choice and price sensitivity can decrease for two frequently purchased products though it says that increased advertising linked with increase households brand choice and price sensitivity as well. For a number of decades researchers have been attempting to understand the impact of marketing mix variables (price and advertising) on sales (or market share) of purchased goods. However, the interaction of price and advertising has not completely measured. Set of models designed to examine the effects of advertisings on price sensitivity. Dry dog food accounts for about 60% of total consumer expenditures and eighteen of the 39 brands have large differences in advertising intensity with only one brand had a market share greater than 10%, there were 186 unique brand available to consumers. Because of so many brand choices, minor brands combined into aggregate brand categories. In addition, brand-sizes ignored for three reasons. First, television advertising focuses on brand benefits and does not deal with package size. Second, the package size decision is likely, not a purchase-to-purchase decision. Finally, for the sample households, more than 70% of the dog food purchases were for a package size of five pounds. To reduce the number of alternatives to a manageable size, brands grouped into aggregate categories according to the size of their market share of 5% and brands advertised and not advertised, so the number of alternative comes down to 11. All brands attributes compared to each other as alternative of others. A similar procedure applied to the aluminum foil data. The aluminum foil market (in the test city) was aggregated to consist of three brands or choice alternatives, one major brand, private brands, and generic brands. Only the major brand advertised on television and the results were similar of that dog food. The results are steady with the point of view that increased advertising is associated with increased brand choice and price sensitivity. In light of the effect of advertising on sales, several points noted. Firstly, the purchases vary in buying behavior of households and reflect only short run effects for advertising and the other mix variables. Price sensitivity effects are generally short-lived. In addition, results show that the indirect effects of advertising have an important effect on price sensitivity; usually that the immediate impact of advertising is still low as compared to that of other variables. In turn, the hypothesis is constant with the confirmation that the information conveyed to consumers may not be underpinned the distinct traits and attributes of a brand. Rather, advertising may be increasing consumers brand awareness, strengthen resemblance with other brands, and increasing price competition at the retail level. The interpretation of this means that good advertising that builds market power is difficult to develop and maintain. Variables: Brand choice, Market share, preferred brands, Direct competition, Awareness among consumers, Search costs, Brand equity, Display activities, and Brand loyalty. H0: Advertising diminishes the effect of Consumer Price Sensitivity

Essay --

For years on end, the U.S government has been in a large amount of debt. By understanding what our budget deficit looks like, you will be amazed to see how much money we spend each year. The government budget is a legal document that forecasts the government expenditures and revenues for a specific period of time (3). A budget period is usually one fiscal year and our data shows that we have been in a deficit for far too long which means that our government is spending a lot more money than we actually have. According to usgovernmentspending.com, the U.S spent 6.1 trillion dollars during this year of 2013 (1). With 20% to health care, 18% to pensions, 15% to education, 13% to defense, 9% to welfare, and the other 25% on everything else goes to show how much money we need to spend in order to keep this country running strong (1). Many people have their own views and opinions on what we should do in order to get out of the hole that we have created over the years. A reliable source by the name of Nancy Pelosi who is a House Speaker stated, "The best way to reduce the deficit is to grow our economy; the best way to grow our economy is to act on the priorities in the president's budget. President Obama's budget will transform our economy and create jobs by cutting taxes for 95 percent of Americans, making healthcare more affordable and accessible, creating a new, clean energy economy, and modernizing our schools to prepare our workforce for global competition (2).† I personally agree with most of these ideas stated above because growing the economy and fixing the problems we have now will lower the deficit in the long run. Starting off by making healthcare more accessible to everyone will allow Americans to feel more stable and secure... ...eed to enforce a tax on greenhouse gases. As we all know, these harmful gases are being fueled into the air every second of everyday. This would bring in money for government funding and make people realize that the government isn’t free. We also need to create other sources of energy production. This would lower prices for gas, make machinery operations less expensive, protect the environment and lower expenses on imports of fuel from other countries. With more energy reserves being established in the U.S. will also bring in a lot more jobs. Another option is to decrease foreign aid and military spending by a certain percentage. This would save our country billions of dollars. As you can see, there are many different routes we can take to decrease the budget deficit. We must all work together and figure out a way to diminish any extra spending that is not needed.

Persuasive Speech Outline

Persuasive Speech Outline – Ghost I. Introduction: A. Attention-Getter: Do you believe in ghost or the existence of the afterlife? B. Link-to Audience: You may not even believe that actually ghosts are everywhere around us, but, they are. C. Speaker Credibility: I am here today to share with all of you my research on ghost. D. Thesis Sentence: I will convince you that the existence of ghost is real. E. Preview of Speech: Firstly, I would like to define ghost. Then I’ll begin with explaining some old folks’ â€Å"rumours† or â€Å"saying†.Then I would like to share with you an article of a Doctor’s experience of the afterlife. Transition: Let's begin with a question. II. Definition A. Ghost is defined as the spirit of a person that has died. Transition: Most of you heard of other people’s supernatural experiences such as a ghost possessed and near-dead experience but only few of you experienced on your own. So why and how it can happen? III. Explanation A. The existence of the human magnetic field B. The proximity of the magnetic oscillation frequencyC. Energy conversion Transition: You may think that what I’ve told you are just crapping. Believe it or not, now I’m going to tell you some true stories that happened from my friends. III. True story at: A. Amber Court, Genting Highland B. Ria, Genting Highland C. An abandoned hospital, in Selangor. Transition: Although currently we still cannot provide a scientific proof of the existence of ghost, sometimes things may happen magically without any reason. IV. Conclusion A.Restate thesis: Remember, ghost exists around us. Most of us can’t see them because we are in different magnetic field. B. Restate main points: I have briefly explained what is ghost and how does ghost possession can happen and I have told you few true stories of my friend. C. Call-to-Action: Believe in the existence of ghost is not scary but more like a prevention. They exist be cause of us, dies. They make no harm to us if we don’t provoke them. D. Clincher: So, be careful guys. Those empty seats are occupied by â€Å"them†. Persuasive Speech Outline Samples of Persuasive speech Outline SAMPLE 1 From the time we wake up in the morning to the moment we lay are head down at night, we are constantly making choices. Some take a conscious effort, some should, and some do not. Have you ever taken the time to really stop and think if you’re giving the correct amount of attention to the right choice? I’m here today to ask you to be more conscious of what you eat. I’m going to discuss health reasons, effect of food advertisements, reading food labels, and fad diets. Let’s start off by talking about America’s health crisis. I.Number one reason to be conscious of your eating habits is to watch out for your health. A. Obesity is the number two cause of preventable death according to the behavioral risk factor surveillance system (CDC, 2010) 1. In 2005-2006 67% Americans 20 years or older were overweight or obese(CDC, 2010). 2. Being overweight or obese leads to increased risk of breast cancer, cardiovascula r diseases, type II diabetes and many others(Insel, 2006) 3. Can be prevented by monitoring how many calories you eat and how much daily activity you perform. B. In 2007 23. 6 million people had been diagnosed with diabetes (CDC, 2010). . 90-95% of them had type II (mayo clinic, 2009) 2. Diabetes can be prevented by consuming a variety of foods, controlling portions, getting adequate fiber, and 30 minutes of moderate exercise (mayo clinic, 2009) II. Advertisements are affecting our food choices. A. I believe that if we are more aware of what we are seeing and hearing in ads, we can control how food advertisements effect us 1. Media sometimes sensationalizes and over-simplifies nutrition related topics to increase viewers and products sales (Insel, 2006) B. Most ads promote food that is high in calories, fats and sugars (CSPI, 2009). . 90% of commercials on Saturday morning programs are promoting junk food or fast food(CSPI, 2009) 2. Only 2% of all commercials are fruits, vegetables, and whole grains (CSPI, 2009) III. Reading labels is the number one step to being more conscious of your food choices. A. Pay attention to the ingredient 1. The ingredients listed are always in descending order according to the amount by weight used in the product. 2. It is best to choose the food product with the least ingredients and you should know what those ingredients are because these foods are the least processed (Wright). . Best to avoid food that contain dyes because it is the same dyes used in materials (Wright). a. Some common food dyes such as yellow 5 and red 40 have been linked to hyperactivity, impulsivity, learning difficulties, and ADHD in children (CSPI, 2009). b. There are plenty of natural dyes such as beta carotene, beet root red, and paprika that can be used (CSPI, 2009). B. Health claims are not the same as function claims. 1. Health claims are FDA regulated where as function claims are not (Wright). 2.A health claim simply states that a food is high in a nu trient such as calcium or fiber; function claim states that the food will do something such as burn fat or boost immunity. 3. This means that function claims are not always true because they have not been thoroughly tested. IV. Be aware that fad diets are not the answer to healthy nutrition; only lifestyle changes are. 1. According to the American heart association (2010), fad diets are not nutritionally balanced. a. They mostly focus on one food or nutrient which defeats the number one principle of nutrition: eat a wide variety of food. b.It is not possible to get all your nutrients from one food (AHA, 2010). i. Carbohydrates are needed for energy. ii. Protein to needed create hormones such as insulin. iii. Fat needed to keep us warm and protect organs. 2. Diana Wright, registered dietitian, says that fad diets lack exercise, claim unrealistic weight loss, and aren’t based on facts. It’s no mystery that what we eat has an effect on our lives, but yet we still fail to be conscious of what we take in. I think it’s important for all of you to start making better food choices today by being aware of the health risks, ads, fad diet gimmicks, and reading labels.If we can start new healthy habits now, they may be harder to break down the road. Works Cited American heart association. (2010). Quick weight loss or fad diets. Retrieved from http://www. americanheart. org/presenter. jhtml? identifier=4584 Center for disease control. (2010, March 2). Retrieved from www. cdc. gov Center for science in the public interest. (2009) Retrieved from www. cspinet. org Insel, P. , & Turner, E. , Ross, D. (2006). Discovery Nutrition: second edition. Massachusetts: Jones and Bartlett Publishers. Mayo Clinic. (2009, June). Type 2 diabetes. Retrieved from http://www. mayoclinic. om/health/type-2-diabetes/DS00585 SAMPLE 2 Would you like to have less stress and more energy? Would you like to change your body shape or boost your sex life? How about lowering your risk for cancer and heart disease? I’m telling you that you can achieve all of these things plus much more just by moving your body. I’m not going to tell you how to move your body, and even though you’ve heard about it many times before, I am going to reiterate some of the benefits you will receive from exercising regularly because many of you still aren’t active enough. Unfortunately your health may be at risk.THESIS: No matter what your shape, size or age, having a lifestyle that includes fitness will help you feel better physically, mentally and help prevent disease. OUTLINE: I. Exercise has many psychological and emotional benefits. A. Stress, depression and anxiety levels can be reduced with regular physical activity. B. Persons that exercise regularly tend to be happier, have positive attitudes, and are more productive. (Indian Express) C. Many people have a more positive self-image and increased confidence. D. Boosts your mood. II. Consistent physical activity can help the way your body looks and feels.A. You can change your body shape by using weights with strength training exercises. B. Muscle tension that can build up is relieved when toning your muscles. C. Your sleep quality is greatly improved. D. Combined with proper nutrition, helps to control weight and prevent obesity which is a risk factor for many diseases. III. Overall health is improved and aids in preventing illness. A. Helps decrease your risk heart disease and stroke by improving cholesterol levels, blood flow and heart function. B. Blood pressure is better managed. C. Prevents bone loss and osteoporosis by promoting bone formation. D.Exercise is linked to a decrease in the risk of colon cancer, breast tumors, and other malignancies. IV. Top five reasons people don’t exercise. A. They hate exercise. (5) Something enjoyable can always be found. B. They don’t know how to exercise. (4) Many resources available to teach you about exercise. C. They†™re too tired to exercise. (3) Exercising regularly will actually increase your energy level. D. They don’t have money. (2) There are many physical activities a person can do and they don’t cost any money. E. They don’t have time to exercise. (1) People have to choose to take the time to exercise.They only need 30 minutes a day, 3-5 times a week. WORKS CITED: Age and Exercise: Good Habits Form Early, Lyons, Linda, Gallup Poll Tuesday Briefing; 11/26/2002, p1, 3p, 3 Graphs Newport, Frank , Source: Book, Gallup Poll Briefing; 11/22/2006, p1-4, 4phttp://ezproxy. fhda. edu:2051/login. aspx? direct=true&db=pwh&AN=23777 509&site=pov-live American Cancer Society, www. cancer. org, â€Å"More Evidence That Excercise Reduces Cancer Risk† (2003) (accessed March 15, 2010) â€Å"The SurgeonGeneral’s Vision For a Healthy and Fit Nation 2010, www. surgeongeneral. gov U. S. Department of Health and Human Services (accessed March 15, 2010SAMPLE 3 Show video: ht tp://www. youtube. com/watch? v=qpYq9CBZoKQ Thesis: When you choose to drink and drive you not only affect your life but you affect the lives of others around you. Introduction: I will inform you of some statistics involving drunk driving. I will also discuss two indicators of driving under the influence. The punishments that follow after making this decision and what you can do to avoid drinking and driving. When people make the decision to drink and drive they not only affect their life but they affect the lives of others around them. I. Statistics of drunk driving A.Statistic information collected by the National Highway Traffic Safety Administration. (posted on the Mothers Against Drunk Driving website) 1. â€Å"In 2008, an estimated 11,773 people died in drunk driving crashes involving a driver with an illegal BAC (. 08 or greater). † (M. A. D. D. ) B. According to californiaavoid. org, the clearing house for DUI statistics for the thirteen cities in Santa Clara county, Santa Clara County had 289 DUI arrests from December 18th through December 24th in 2009. C. These high numbers make me think that drivers today are unaware of how alcohol affects their driving abilities.II. The two primary indications of driving under the influence are your BAC and an inability to successfully pass field sobriety exercises. A. What is BAC? And how is it calculated? 1. BAC stands for Blood Alcohol Content/concentration. This is the percentage of alcohol in the bloodstream. (dictionary. com) 2. Calculation, use power point. B. How does alcohol affect your ability to pass field sobriety exercises? 1. Officers of the law will conduct many exercises a. Nystagmus (bouncing of pupils) b. Coordination exercises c. Balance exercises 2. â€Å"Any amount of alcohol affects your ability to drive safely.The effects can include slower reactions, increased stopping distance, poorer judgment of speed and distance, and reduced field of vision. † (Blitz) C. Once you have cross ed the line with drinking and driving there is no coming back and what lies ahead of you are consequences and punishment. III. What types of consequences and punishments are out there? A. Law enforcement consequences 1. DUI/DWI a. Driving under the influences and driving while intoxicated is the same thing and suffer the same consequences. 2. Suspension of license/ jail time a. Your driving privileges can and most likely will be revoked.B. Personal punishments 1. Loss of vehicle a. Car could end up totaled b. Car could be impounded c. This type of punishment can and will hurt your pocket. It will cost you a lot of money to replace or fix what is broken. 2. Insurance will increase a. â€Å"Anyone that is found to be involved in an auto accident where alcohol was a contributing factor can expect more dire consequences. The person that was drinking and driving will either not be able to get their policy renewed or will pay much greater premiums than before the accident. † (Odimb a) 3. The inability to get hired due to DUI a.It is safe to assume that job opportunities which require the use of corporation vehicles are no longer open to those individuals convicted of driving under the influence. 4. Injury or Death a. Driving while intoxicated can lead you to injury yourself b. You can also kill someone c. â€Å"Alcohol related crashes are the leading cause of death for young Americans, between the ages of 16 and 24 years old. † (Alcohol Impaired) C. Drinking and driving is not the only option you have, there are services out there that can get you and others home safely. IV. How to avoid drunk driving A. Local Services 1.Your Designated Driver 877-NO-DUI-SJ a. This service will pick you and your automobile up and take you home. This is not a free service b. Service areas: Campbell, Los Gatos, Santana Row B. Taxi’s C. Designated Drive 1. Before you go out with friends make sure there is a designated driver. 2. Have a plan before you start to drink . 3. Driving home intoxicated is not the answer, be a smart, save your life or another’s life. Conclusion: Raise your hand if your life is important enough to you, not to drink and drive. Keep your hand up if your friend’s life is also important enough to you, not to drink and drive.I hope the information I have given you has made your knowledge of driving under the influence more clear. Thousands of people our age die every day due to alcohol related accidents. I hope you will use the knowledge of calculating your blood alcohol content that it might keep you from getting behind the wheel. As I discussed there are many consequences and punishments for making the decision to drink and drive. I am telling you drinking and driving is not your only option, there are safer choices you can make that will keep you, another person, family member or friend alive. Don’t drink and drive.Work Cited: â€Å"Alcohol Impaired Driving Statistics†. DUI Statistics: Cause of Death. 14 March 2010 . â€Å"Blitz on drink-driving†. Bath Chronicle 30 May 2008: 1-1. Magazine â€Å"DUI Statistics: Winter Holiday 2009†. California Avoid. 14 March 2010 . Mothers Against Drunk Driving, M. A. D. D. . â€Å"Statistics†. National Highway Traffic Safety Administration. 14 March 2010 . Odimba, Chimezirim. â€Å"How much will my insurance increase after one accident? â€Å". Ezine Articles. 14 March 2010 . SAMPLE 4 Topic: Lottery tickets. Thesis: There are certain beliefs about lottery tickets, which will be proven wrong.Introduction 1. â€Å"Today’s Super Lotto numbers are 7, 12, 21, 43, 46†¦ and Mega number 16,† that based on calottery. com on April 29, 2006. 2. According to the gambling statistics at lotteryinsider. com, nearly 50% of all Americans claim they have bought a state lottery ticket in the past year. 3. People have four common beliefs about the lottery: winning money, changing lives, less to more, one time only. 4. Persuasively, those four beliefs about the lottery are proven wrong. Body I. With the lottery you can win money. A. Yes, you can win money†¦key word can. B. But do you know the chances of winning?C. Statistics show that in the California Lotto, your odds are 1 in 25,827,165. D. The chances of getting struck by lightning are higher than winning the lottery. II. The lottery can change your life. A. True, the lottery changes your life†¦in more negative ways. B. Based on CNN news, a man who won $57,000 in an Indiana lottery game taped for television died hours later after being hit by a pickup truck. C. Based on Fox news, a wife divorces her husband who won the lottery winner because of financial issues. D. Other problem arises when lottery winners come into contact with a high sum of money.III. Spending less money to win more money. A. Of course, the lottery cost one dollar for one line, which is less money. B. My mother have brought lottery tickets for 20 years; spending approximately $5 a week. C. Multiply that by 52 weeks equals to $260, which times 20 years equal $5200. D. In the course of the 20 years, the total amount she won is estimated to around $100, which ends up spending more money than winning money. IV. First time players will play one time, which doesn’t matter if they win or lose. A. First time players claim that they will not buy lottery tickets again.B. Although winning or losing money doesn’t matter, the scenario is false. C. The winners will play again since they have the greed to win more money while the losers will continue to play until they win back the money they lost. D. Addiction arouse for those lottery buyers, which sparks a new form of gambling. Conclusion 1. Again, nearly 50% of all Americans claim they have bought a state lottery ticket in the past year. 2. The four main beliefs about the lottery: winning money, changing lives, less to more, one time only are proven wrong. . Imposingly, the odds are 1 in 25,827,165, lives of the winners are changing negatively, buyers spend more money than winning money, and first time players continue to play. 4. In other words, if you do not want to waste money and time, do not buy a lottery ticket†¦your high hopes will just be a waste. Works Cited California Lottery. 21 April 2006. 2 May 2006. â€Å"Gambling Statistics. † Gall Up Poll News. 2 February 2004. 2 May 2006. â€Å"Lottery winner dies in accident hours after show. † CNN News. 24 January 2004. 2 May 2006.

Definition of Room Temperature

Definition of Room Temperature To the average person, room temperature is the thermometer reading of the room. In science and industry, the temperature is defined. However, not everyone uses the same value: Room Temperature Definition Room temperature is a range of temperatures that denote comfortable habitation for humans. Over this temperature range, a person isnt either hot or cold when wearing ordinary clothing. The definition of the temperature range is somewhat different for science and engineering compared with climate control. For climate control, the range is also different depending on whether its summer or winter.In science, 300 K can also be used as room temperature for easy calculations when using absolute temperature. Other common values are 298 K (25 °C or  77  Ã‚ °F) and 293 K (20 °C or  68  Ã‚ °F). For climate control, a typical room temperature range is anywhere from  15  Ã‚ °C (59  Ã‚ °F) and 25  Ã‚ °C (77  Ã‚ °F). People tend to accept a slightly higher room temperature in the summer and lower value in the winter, based on the clothing they would wear outdoors. Room Temperature Versus Ambient Temperature Ambient temperature refers to the temperature of the surroundings. This may or may not be a comfortable room temperature.

Csr at Mcdonalds Essays

Csr at Mcdonalds Essays Csr at Mcdonalds Essay Csr at Mcdonalds Essay The most essential characteristic of an organisation is the focus on ethical behavior. By ‘doing the right thing’ internally and externally the business can create a good working environment, whereas at the same time the surroundings and the society takes advantage. Difficult is that ethical matters are based on individual principles and ideals. Resultantly, ethical matters are not easy to put into effect and easy to overlook. Corporate social responsibility (CSR) is rapidly becoming one of the principles on which modern business is built (Hancock, 2004). Areas can be identified were improvements should be made, and use it for strategies in future business plans. CSR refers to the economic, legal, ethical and discretionary responsibilities (Carroll Buchholtz, 2000; Swanson, 1995). The organisations are furthermore faced up to social demands for which they are likely to show responsibility for. Following the organisation can respond in different ways. The different types of responding to the social demand are obstructive, defensive, accommodative or proactive (Carroll Gatewood, 1981). Within this essay it will be examined how these CSR principles were / are utilized in the service business McDonald’s. For evaluating the social performance of McDonald’s there will be a closer look at the ethical discretionary responsibilities and the responses proactive accommodative. Finally it will be examined how to improve the social responsibility of McDonald’s by using the tools code of ethics and ethical structures. McDonald’s opened its first Bar-B-Que restaurant in 1940 by the two brothers Richard and Maurice McDonald in San Bernadino, California. It has grown quickly and opened the 100th restaurant in 1959. Later in 1967 it opened the first international restaurants in Canada and Puerto Rico and is today selling its products in 118 countries around the globe. Nowadays social responsibility is the main concern for McDonald’s (McDonalds, 2009). Companies have different objectives to realize CSR. Some organisations using CSR to reduce costs and others are willing to develop a strengthen the image (Honds, de Bakker Neergaard, 2007). To assess McDonald’s social performance the discretionary responsibility can be evaluated. Discretionary responsibility connotes an unpaid organisations’ ambition to administer to society’s benefits without getting something in return (Spencer and Butler, 2004). Additionally the responsibilities go over public expectations (Zain, 2008). The community support of McDonald’s is a basic value and the corporation takes it very seriously. The company’s objective shows that McDonald’s is not simply a profit making organisation, to create additional value to their consumers and the society. The variety of discretionary responsibilities is taking action in various dimensions. These responsibilities are namely Partnerships Sponsorships, Owner/Operator Involvement, Disaster Relief and Children’s programs Ronald McDonald House Charities (McDonald’s Corporate Responsibility, 2007). After Fritzsche and Becker (1984) ethical responsibility covers behavior which is not implemented in laws. Moreover the ethical responsibility is not the straight trade and industry importance. Ethical stands for to act with equity, fairness and impartiality (Fritzsche et al. , 1984). Examples to evaluate ethical performance can also be shown at the ethical performance of the McDonald’s corporation. Every year a worldwide Anti-McDonald’s Day is arranged which demonstrates against McDonald’s unethical behavior; promotion of Junk Food, unethical targeting of children, exploitation of workers, animal cruelty, damage to the environment and the global domination of corporations over our lives (Infoshop News, 2005). By targeting of children with the unhealthy fast food, McDonald’s uses incentives to attract the children with playgrounds, clubs and free toys. Young children between 2 and 5 cannot differentiate between TV programs and advertisings, so that the society interprets McDonalds as unethical (Media Awareness Network, 2009). The first type of response to specific social pressures the essay focuses on is the proactive response. The proactive respond react to wrongdoing of the business and ensure initiatives that take a more proactive stance promoting ethical values and encouraging employees to seek to high ethical ideals (Treviano Weaver, 2003). The companies have willingness to comunicate, have a long term focus and came not through pressure of the stakeholders. Furthermore a centre of attention is on building lasting relationships based on trust and mutual understanding of the company (Hancock, 2004). An example how an organisation can respond proactively to specific social pressures can be seen at the responses of the Mc Donald’s corporation. â€Å"Take us from reactive and proactive. † the Vice President of communications of McDonald’s Mike Donahue said in 2002 (Frank, 2004). Donahue altered that the customer service, which before used to be an operations function, recently informs him, so that Public Relations (PR) can be directly in touch with the customer feedback and questions (Frank, 2004). Another proactive respond was shown when the U. S. Evironmental Protection Agency has named McDonald’s USA as the 2007 Energy Star Partner of the Year because McDonald’s USA proactively controls their energy consumption (McDonald’s Corporate Responsibility, 2007). Coming to the second response, this paragraph will focus on the accommodative response, which covers the social demands which the company allows (Samson Draft, 2009). It is an engagement for the organisation which implies to achieve legal, economic and ethical responsibilities inside their operating environment. The public claim that McDonald’s doesn’t respond sufficient enough with accommodative actions to respond to external pressures. The organisation knew that their unhealthy food over several years had damaging impacts, but McDonald’s did only make a few changes to answer to the social requests. Only the healthy trend has led to modifications within the McDonald’s menu by selling wraps, salads, fruit bags and mentioning the nutrition facts on the packages (BBC News, 2007). Ethics Structure is often referred to as a set of elements, which highlight the theory in the public service as well as assist in a shifting environment (Baqueiro, 2005). According to the OECD (1996) the set of elements are: Legal framework, Accountability and Control systems, Public involvement and Scrutiny, Political leadership, Codes of conduct, Professional socialization, Coordinating body and Service conditions, and which are all contributing to three functions; control, management and guidance. In essence, the set of elements can on the one hand control unwanted behavior of a company or on the other hand motivate towards a good behavior. Taking a look at the company McDonald’s now, there can be identified further improvements in respect to its ethics structure. When the company published its Corporate Responsibility Report in 2002, there were hardly seen any concerns about ethics (Hawken, 2002). McDonald’s became aware of that problem and made some changes according to it. The results were seen in their second Corporate Responsibility Report published in 2004 (McDonald’s Corporation, 2004). McDonald’s understood to react to previously raised criticism from society in a clever way, but in essence it was not enough. An improvement to McDonald’s social responsibility could therefore be achieved through implementing an ethics department, or even just some experts on ethical structures. The company would then be seen as more reliable and ethical, as experts would be more subjective. Moreover the company would increase its transparency and benefit from the positive image. The Code of ethics is a technique to develop an improved social responsibility and is an important part of the company’s identity (Samson Draft, 2009; Senske, 2009). Furthermore it is a strict document which describes values in ethics and social matters of an organisation (Samson Daft, 2009). After Parsons (2004) guidelines are given which are based on the values and matters to ensure equivalent decisions in similar situations. The members of the organisation have to follow and live by the code of ethics in order to avoid unethical behaviour and engender an ethical sensitivity (Menzel, 2006). Resultantly it creates a kind of trust for the stakeholders (Senske, 2009). Earlier McDonald’s made statements about its code of conduct to encourage their stakeholders, but nothing was issued about the efforts which were being made. As an example Mc Donald’s paid most of their employees less than the usual adult minimum wage (Transport and General Workers Union, 2004). Furthermore poor working conditions with discrimination, illegal working hours, and bad safety conditions were shown at McDonald’s. In 2002 the first McDonald’s Social Responsibility Report was released. This report was supported by a code of business conduct, which is the main structure for employee ethics. It is utilized to make sure that the internal ethical requirements are met, such as a secure working environment and employee rights (McDonald’s Corporation, 2004). But the latest Corporate Responsibility Report from 2004 doesn’t say much about how situations have been improved concerning the payment for example. Furthermore it shows that McDonald’s did not change its in-house methods or impact on the society and the environment (Hawken, 2002). Lots of its efforts are explanatory and based around achieving future goals. This has a lot of perspective, but nothing is said about what has been achieved at present. First of all this could be improved by setting up detailed, measureable, achievable and time-framed goals. And finally the progress of these defined goals should be published in the Corporate Responsibility Report in order to encourage the stakeholders, to strengthen McDonald’s social image and to make the company more reliable. As a final conclusion this essay has shown that the CSR principles are essential to improve and to have relationships and a good social image within the modern society. By taking the example of one of the worldwide leading organisations, that is McDonald’s, it has shown that CSR is still of great importance today. The first paragraph, which deals with the discretionary responsibility, it has shown that McDonald’s is not simply a profit making organisation but also has responsibilities such as Partnerships Sponsorships, Owner/Operator Involvement, Disaster Relief and Children’s programs Ronald McDonald House Charities. The next principle the essay focused on was ethical responsibility. McDonald’s is criticized in public of its unethical behavior when targeting with advertisement campaigns on children. By having a closer look at the proactive response which an organisation could make, it showed that McDonalds is already used to respond proactively. By altering the customer service, which used to be an operations function, it is now able to get in touch with customer feedback and questions much quicker. In the next paragraph which deals with the accommodative respond, it has demonstrated that McDonald’s doesn’t respond adequate with accommodative actions to respond to external pressures. At the end of the essay two tools were examined to observe how the social responsibility can be improved. The first tool which could help McDonald’s is ethics structure and it could be used by implementing an ethics department. The second improvement tool to help McDonald’s is the code of ethics which already exists at the company. But it could be improved by setting up detailed, measureable, achievable time-framed goals. The progress of these defined goals should be published in their annual Corporate Responsibility Reports in order to satisfy the stakeholders, to strengthen the social image and to make the company more reliable. As a summary of the essay it has revealed that the two chosen tools can necessarily improve the social responsiveness of McDonalds. By not overwhelming the still existing bad social image and not including these far-reaching changes, McDonald’s will not be able to upgrade its corporate social responsibility.